An Introduction to Social Networking - Part II
Wednesday, November 18, 2009
Breakfast Program
Registration & Breakfast 7:30-8:30 am; Program 8:30-10:00 am
Baci Grill, 134 Berlin Road, Cromwell, CT
CPSM CEU Credits = 1.5
Part II of our networking series, SMPS Connecticut brings Dan Schawbel, author of Me 2.0: Build a Powerful Brand to Achieve Career Success (Kaplan, April 2009). Dan will provide insight into today's social networking systems and how to best use them to leverage our personal brand. He will outline his four-step process for building a powerful brand: discover, create, communicate and maintain. Bridging the gap between the current business climate and the best practices of the future, Dan will convey a variety of topics that will prove that just being in the game is not enough - that success lies in being ahead of the game.
About the Speaker
Dan Schawbel is the leading personal branding expert for Gen-Y. He is the author of the bestselling career book, Me 2.0: How to Build a Powerful Brand and Achieve Career Success. Me 2.0 made the Amazon top 100 business book bestsellers list when it came out and was the #1 job hunting book. It also made the New York Times summer reading list for job seekers and was one of three recommended social networking books by Shape Magazine.
Dan's blog: http://www.personalbrandingblog.comWeb site: http://danschawbel.com
Who Should Attend
Principals, Business Development Managers, Sales and Marketing Executives, with architectural and engineering firms, construction management firms, building product manufacturers, professional and trade associations, and construction trade associations, and anyone interested in learning more about how to utilize social networking for more effective marketing through LinkedIn, Twitter, Facebook, etc.