November 22, 2011

Verbal Branding

Baci Grill, Cromwell, CT

About the Program

Verbal Branding uses plain language differentiation and a fully defined conversational application to create an ultra-simple business platform. It simultaneously improves at least four critical business elements: sales, internal culture, message “density” through all channels (including to unify Sales and Marketing), and management modeling for executives.

Apparently unique in the world, Verbal Branding also becomes the basis for far reaching business simplicity. Using no more than two positioning concepts as drivers – conveying why you are “different and better” – the platform reflects total branding logic where the most important ideas can be said in five seconds or less and are easily understood by everyone, internally and externally.

Your organization will now have an impact multiplier framework that improves your ability to marginalize the competition, drive faster growth, and unify any number of people.  Considered another way, Verbal Branding functions as a new basis to Think and Speak, representing a vastly superior way to sell and an indispensible simplicity foundation for multi-faceted competitive advantage.

New Branding Applications – Unique In the World

The branding marketplace is desperate for new ideas. Underperformance is surprisingly common, causing lost revenue, brand identity, and day-to-day efficiency.

Ironically, to improve, branding must be simplified greatly while aiming to accomplish significantly more.

Verbal Branding does both. All considered, without this set of applications, organizations are guaranteed – yes, literally guaranteed – to underperform compared to their potential.

Additional Features

1.      Elimination of the elevator pitch tactic and mindset forever

2.      Changing internal culture to a unified, mission critical business “application”

3.      Resolving previously invisible growth and efficiency opportunities

4.      The easiest imaginable way to marginalize or eliminate the competition

5.      Reversing marketplace dynamics, i.e. more competition is welcomed

6.      A “Theory of Simplicity” that becomes a new, flexible business tool

About the Speaker

Stephen Melanson is the President of Melanson Consulting, which was founded in 2004. He is a professional speaker, consultant, and Verbal Branding expert.

He is the originator of multiple new branding applications, each apparently unique in the world market. He is a service provider and educational partner to multiple Fortune 500 firms, and is currently writing a second book, called Verbal Branding INSTEAD!, due out in late 2011.

Fees

Members                                      $50

Non Members                            $75

Board/Committee Chairs             $40

Members between engagements   $25

Non-Members btw engagements   $35