Earning the CPSM designation is not easy. In order to qualify for the examination, a candidate must have a minimum eight years´ combined experience in marketing (built or natural environments) and post-secondary education, for example, a BA degree plus four years experience. The rigorous certification examination assesses the candidate’s skills and knowledge of the six major domains of professional services marketing, which include:
1) Market Research
2) Marketing Plans
3) Client and Business Development
4) SOQs and Proposals
5) Promotional Activity
6) Information, Resource and Organizational Management
In addition, the candidates must agree to abide by the CPSM Code of Ethics and are required to accrue 50 CEU hours every three years in order to maintain their designation.
At the beginning of every year, SMPS/CT organizes a study group for those who plan to take the exam at either the Northeast Regional Conference, National Conference, or on-line. Plans for the group include meeting once a week for six weeks. Each session will cover one of the six Domains of Practice, the foundation of CPSM exam. The study group isn’t just for covering and reviewing required material; it is an opportunity for exchanging support and encouragement with fellow CPSM candidates. |
