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Principal's Program
The New Reality: A Focused and Engaged Open Forum Discussion on Current Industry Trends
Industry leaders discussed developing trends in people, process and technology. Some topics included:
- Closing the Gap between Management and Marketing
- Social Media
- BIMCulture of BD Differentiation
- Losing Market Share to Lower Fees
- Succession Planning
Michael Ayles, Principal, Business Development, Antinozzi Associates. (moderator)
Glenn Gollenberg, AIA, Principal, SLAM Collaborative
Ann Melite, Principal, Interiors, Tecton Architects
Greg Van Deusen, Senior VP, BVH Integrated Services
Petina Killiany, Associate Vice President, ARCADIS
Jon Putnam, Executive Director, Cushman & Wakefield
Jeff Cugno, Director of Development and Program Management Services, O&G Industries
Closing the Gap between Management and Marketing
- Less staff, tighter deadlines
- Culture of sharing – tools only enable knowledge, people and process drive change
- Marketing vs. BD
Social Media
- Basics of Twitter
- Listening Tools
- EngagementMarketing BIM
- Understanding the service capabilities of BIM
- Targeting the ideal client and project profile
- BIM Fees -- to charge or not to charge?
Commercial Real Estate
Where are we and where are we going?