2017 Marketing Communications Awards Entry Info

The 2017 Marketing Communications Awards program is now closed. Thank you for your submissions.

If you didn't have a chance to submit an entry we still invite your to attend the Awards Ceremony & Blue Carpet Gala on Wednesday, May 17, 2017. Please see our event page for more details.

This competition is held annually on the SMPS National level but only comes around every other year on the SMPS CT Chapter level. The event recognizes excellence in marketing communications by professional services firms in the A/E/C industries.

Benefits of participating in the Marketing Communication Awards Blue Carpet Gala include:

  • Exposure to potential clients and media
  • Feedback on your firm’s marketing projects
  • Inspiration for future campaigns
  • Opportunity to showcase your firm’s marketing successes

*Winning firms will receive 1 free registration.

2017 SMPS Connecticut Award Categories

  1. Website: Please specify type on entry form – external, or internal.

    External – An external, public websites that either promotes your firm or has been launched by your firm for a specific project

    Internal – internal websites or intranets that have been launched for the purposes of your firm’s internal communications.

    Submittal requirements: Include Website URL.  While judges will visit your site, please print and include in the folder 5–10 pages (screenshots) of your website including your home page. Web pages will be viewed using the latest version of Google Chrome.

  2. Social Media: Please specify type on the entry form: Basic (FB, Twitter, Instagram, LinkedIn, etc.), Blogs, or Podcasts.

    Any marketing effort that utilizes online social media tools to provide a platform for thought leadership, collaboration, and user interaction. Can be one platform or a combination of platforms.

    Submittal Requirements: Include a Web link to view online, three printouts of samples (screenshots), and include both in your folder. For blogs and podcasts, submit at least three consecutive postings/episodes for review.

  3. Brochure: A print or digital publication describing your firm’s general capabilities. A brochure has a limited shelf life, as a firm’s capabilities, staff, and projects change over time.

    Submittal Requirements: Three copies of the printed brochure. If entering a digital brochure, include in your folder three copies of a printout of the brochure and include a Web link to view original digital format online.

  4. Corporate Identity: Please specify type on entry form – new identity, or rebranding

    New Identity - A consistent graphic image applied to your firm’s print and/or digital collateral materials for the purposes of a new corporate identity treatment.

    Rebranding - A consistent graphic image applied to your firm’s print and/or digital collateral materials for the purposes of rebranding your firm.

    Submittal Requirements:  For New Identity entries, submit representative sampling of materials that convey your firm’s new corporate identity. For rebranding entries submit a before-and-after representative sampling of materials that convey your firm’s corporate identity. Both types of submissions may include logo application such as letterhead, business cards, brochures, newsletters, and note cards. If available, the corporate identity manual or graphics standards should be included in your folder as well as Web links to view original digital components online.

  5. Brand Awareness Campaign: A comprehensive, multi-tactic campaign that takes place over an extended period of time to promote brand awareness of your firm. The campaign must include a combination of tactics and media—print, digital, or multimedia—and implementation strategies.

    Submittal requirements: Three copies of your marketing plan describing campaign focus and objectives. Submit one copy of any collateral pieces and multimedia aspects of the program. If media relations was part of the campaign, please submit one copy of releases/media kits/features developed and a list of results. Include photographs of any materials (e.g., trade show display) that do not fit in the folder and include a Web link to view original digital format components online.

  6. Video: Please specify type on entry form – client specific pursuit, external or internal.

    Client Specific– a video created for the sole purpose of pursing a specific client

    External – A video created for external communication purposes

    Internal – A video created for internal communication purposes.

    Submittal requirements: Submit a web link to view online or in original format. While judges will view video online, please print and include in the folder 5-10 pages (screenshots) from your video for their reference during deliberation. Videos will be viewed using the latest version of Chrome.

  7. Holiday Piece: Please specify type on entry form - digital or print.

    Digital- A digital piece produced for one-time use to promote a generally recognized holiday; examples include but are not limited to ecards, websites, Web apps, and videos. 

    Print - A print piece produced for one-time use to promote a generally recognized holiday; examples include but are not limited to a greeting card, party invitation, client appreciation gift, or calendar.

    Submittal requirements: For digital, include in your folder three copies of a printout of the piece and a Web link to view original digital format online. For Print, include three copies of the holiday piece in folder.

  8. External Newsletter: An external, client-focused publication designed in newsletter or magazine format and produced via print or digital media. This includes a printed or digital serial publication or periodical in editorial format that presents one or more points of view. Magazines may enter this category if it has a client or external audience.

    Submittal requirements: Three copies each of the last three issues of the publication. If entering a digital newsletter, include in your folder three copies each of printouts of the three most recent issues and include a Web link to view original digital format online.

SMPS CT will only accept entries for the above-listed categories. If you’d like to submit an entry for a category not listed, we encourage you to do so through SMPS National’s MCA award program. For your convenience we have followed the same category and submission guidelines as National, making it very easy to submit on the same project with the National MCA program.

Submittal Requirements

Only projects completed January 2015-December 2016 will be eligible for submission. Please read each category’s submission requirements carefully before entering. Entries submitted that do not follow the submission guidelines will be disqualified and will not be considered in the judging process.

Entry Submission Cost:

Member submission - $100 for the first entry, add $50 for each additional submission

Non-member submission - $150 for the first entry, add $50 for each additional submission

Submitting an Entry

Entering is as easy as 1, 2, 3!

  1. Review the award categories and submittal requirements (listed above) to learn how to prepare your entry.

  2. Register your entry. *Please note that our electronic entry intake form is for SMPS CT tracking purposes and acts as a registration form. Judges will be judging on the contents of your mailed entry packet!

  3. Send us your entry packet in the mail so our expert jury panel can view and judge your entry on Judging Day. Be sure to include your entry form and payment, or payment receipt. Mail to: Samantha VanSchoik, Steffian Bradley Architects, One Corporate Road, Suite 102, Enfield, CT 06082.

*Entry deadline is Friday, April 7, 2017, at 11:59 PM

MCA Frequently Asked Questions

First time submitting an entry, or do you still have questions? Check out the MCA FAQ sheet!

Marketing Communications Awards Blue Carpet Gala Event Details

This won’t be your typical awards ceremony. SMPS members and non-members alike are encouraged to dress to impress, walk the blue carpet and enjoy a night of awards, dinner, and dancing! In addition to the MCA entry awards, we will honor 3 non-entry awards that night: the Grace Waldvogel Member of the Year and 2 superlative awards.

The event will be held on Wednesday, May 17, 2017 at the Pond House Café in West Hartford, CT.

Visit the Marketing Communications Awards Blue Carpet Gala meeting page for more event details!

Thank you to our Sponsors

 

Remaining Sponsorship Opportunities:

Cocktail Hour Sponsor(s): $500, 1 out of 2 remaining

*Full benefits listing available in our online sponsorship catalog!